Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
EPISODE 9: Sudor y Éxito, Hispanic Employment in the U.S.
This episode explores the diverse employment landscape of Hispanics in the U.S. economy. Hispanic workers are significantly overrepresented in sectors such as construction, maintenance, and service roles, which include landscaping and housekeeping. Simultaneously, there is an increasing presence of Hispanics in professional and leadership positions. The data also reveals a strong representation of Hispanics in agriculture and driving occupations, highlighting their extensive distribution across various industries.