Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Podcasting since 2024 • 33 episodes
Unlocking the Hispanic Market Podcast
Latest Episodes
Episode 31: Fiestas and Futures, How Celebrations Drive Hispanic Spending.
In the Hispanic community, celebrations aren’t just events — they’re cultural milestones and powerful economic drivers. From quinceañeras and weddings to Día de los Muertos and Navidad, fiestas shape how families spend, save, and share.<...
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18:17
Episode 30: Credit, Cash, and Crypto –How Hispanics Are Changing the Way America Pays
How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses?In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment behaviors of the Hisp...
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18:45
Episode 29: Remit, Repeat –The Power of Remittances in the U.S. Hispanic Economy
Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached a record $155 billion, with Mexico receivi...
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12:58
Episode 28: La Cocina of Influence – How Food, Flavor, and Family Recipes Shape Hispanic Consumer Power
In the Hispanic community, food is more than flavor—it’s heritage, identity, and emotional connection. From cherished family recipes to viral cooking content, la comida is shaping how U.S. Hispanics shop, share, and spend.In thi...
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18:16
Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic Participation.
🎙️ Episode 27: Dreams Deferred – Hispanics, Immigration Status, and Economic ParticipationImmigration status quietly shapes the lives of millions of U.S. Hispanics—and their economic power. From undocumented workers and DACA recip...
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15:14
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