Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 30: Credit, Cash, and Crypto –How Hispanics Are Changing the Way America Pays
How do U.S. Hispanics prefer to pay — and why does it matter for brands and businesses?
In this episode of Unlocking the Hispanic Market Podcast™, Jorge Mañón explores the unique payment behaviors of the Hispanic community. From the cultural comfort of cash and the widespread use of prepaid cards, to the rapid adoption of mobile wallets like Zelle and Venmo, and the growing curiosity around crypto, Hispanics are transforming how America moves money.
Discover why understanding these payment choices is essential for marketers, retailers, and financial institutions — and how respecting both tradition and innovation can help brands build trust, loyalty, and long-term success in the Hispanic market.
Sources & Research
- Pew Research Center (2023) – Hispanic Trends in Technology & Finance
- McKinsey & Company (2022) – The Economic State of Latinos in America
- NielsenIQ (2022) – Hispanic Consumer Insights
- CNBC (2023) – Latinos in the U.S. Are Leading Crypto Adoption
- FDIC (2021) – How America Banks: Household Use of Banking and Financial Services
- Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
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