Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 10: Breaking Down The Barrio Blend
In this episode, we explore the U.S. Census Bureau data that reveals the composition of the Hispanic population in the United States as of 2021. Mexicans represent the largest group, followed by Puerto Ricans, while other communities, such as Argentinians, Chileans, and Colombians, contribute to the rich diversity of the Hispanic mosaic. The episode examines the size and geographic distribution of these origin groups, highlighting significant population growth between 2000 and 2021. States like Florida, California, Texas, and New York consistently rank as top destinations for many Hispanic communities, influencing the cultural and demographic landscape of the U.S.