Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 15 Part 1: Mi Casa es Mi Casa
Hispanic homeownership in the U.S. is experiencing rapid growth, making this demographic an important market for real estate. Despite this progress, many Latino buyers still face significant barriers, including access to credit, affordability issues, and a lack of financial literacy. Cultural factors also play a vital role in home-buying decisions, such as emphasizing family involvement and preferences for alternative lending practices and Spanish-speaking professionals.
Recognizing these dynamics provides opportunities for real estate professionals and lenders to better serve this market by offering tailored resources, inclusive lending solutions, and culturally sensitive engagement. Understanding and addressing these elements is essential for promoting further growth and equity in Hispanic homeownership.
Citations & Sources
- Urban Institute. "The Future of Hispanic Homeownership in America," 2023.
https://www.urban.org/research - National Association of Hispanic Real Estate Professionals (NAHREP). 2023 State of Hispanic Homeownership Report.
https://nahrep.org - Freddie Mac. Hispanic Homeownership Trends & Challenges, 2023.
https://www.freddiemac.com - Federal Deposit Insurance Corporation (FDIC). 2021 National Survey of Unbanked and Underbanked Households.
https://www.fdic.gov - Consumer Financial Protection Bureau (CFPB). Credit Access & Mortgage Lending Disparities, 2022.
https://www.consumerfinance.gov