Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 17: El Poder Emprendedor -The Rise of Hispanic Entrepreneurship in the U.S.
In this powerful episode of Unlocking the Hispanic Market, we spotlight the unstoppable rise of Hispanic entrepreneurship in the U.S. 🇺🇸💼
We unpack key data showing the explosive growth of Latino-owned businesses and the game-changing role Latinas are playing as the fastest-growing group of entrepreneurs. From cultural values like resilience and ambition to the necessity that often fuels innovation, we explore what’s behind this entrepreneurial boom.
But it’s not all smooth sailing—limited access to capital, business education, and marketing tools remain hurdles. That’s why this episode also dives into actionable ways to support Hispanic entrepreneurs through bilingual resources, funding, and culturally relevant visibility.
Tune in to discover how businesses, investors, and policymakers can help el poder emprendedor thrive—unlocking economic potential and generational wealth in the Hispanic community.