Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 19: Gen Z Hispanics -Redefining Influence in the U.S.
🇲🇽+🇺🇸=💪 Gen Z Hispanics are redefining identity, culture, and consumer power in the U.S. Bilingual, digital-native, and values-driven, they’re not just following trends—they're creating them. In this episode, Jorge Mañón explores how businesses can authentically connect with this dynamic generation and why understanding Gen Z Hispanics is key to future growth.
Learn how to engage with the fastest-growing cultural force in the U.S.—on their terms.
Cited sources:
📚 Cited Sources & Research
- Pew Research Center (2023)
“Latinos and the Changing Landscape of American Identity”
A detailed study on how U.S. Hispanics, particularly Gen Z, view their cultural identity, language preferences, and societal roles.
🔗 https://www.pewresearch.org/hispanic - NielsenIQ (2023)
“La Onda Next Gen: Understanding Gen Z Latinx Consumers”
Insights into Gen Z Latino media habits, purchasing behaviors, brand expectations, and cultural influence across industries.
🔗 https://nielseniq.com/global/en/insights - Google x Kantar (2022)
“The Bilingual Brain: How Gen Z Latinos Navigate Language and Culture Online”
Research on how bilingual Gen Z consumers engage with digital content, advertising, and brands across English, Spanish, and Spanglish.
🔗 https://www.thinkwithgoogle.com - Stanford Latino Entrepreneurship Initiative (2023)
“Youth Entrepreneurship and Latino Cultural Influence”
A focus on how young Latinos, especially Gen Z, are driving entrepreneurship, digital innovation, and cultural trends in the U.S. economy.
🔗 https://www.gsb.stanford.edu/faculty-research/centers-initiatives/slei - Hispanic Marketing Council (2023)
“Gen Z Latinx: Redefining American Culture”
Comprehensive data on Gen Z Hispanic attitudes toward brands, diversity, social justice, and how they expect companies to engage authentically.
🔗 https://hispanicmarketingcouncil.org - ThinkNow Research (2023)
“Gen Z Hispanics: The Intersection of Culture, Technology, and Identity”
Explores how technology shapes cultural pride, consumer expectations, and activism among young U.S. Hispanics.
🔗 https://thinknow.com - Latino Donor Collaborative (2023)
“Latino Influence in Media, Tech, and Consumer Markets”
Highlights how Latino youth are driving mainstream adoption of Latin culture across music, fashion, and entertainment.
🔗 https://latinodonorcollaborative.org