Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 20: From Telenovelas to TikTok -How Media Shapes the Hispanic Consumer
🎙️ Episode 20: From Telenovelas to TikTok – How Media Shapes the Hispanic Consumer
From novelas and variety shows to TikTok and YouTube Shorts, Hispanic media has evolved—but its cultural power hasn’t faded. In this episode, Jorge Mañón explores how media continues to shape Hispanic identity, drive emotional connection, and influence what, how, and why people buy.
Discover how your brand can adapt to the content habits of bilingual, bicultural, and mobile-first Hispanic audiences—and why emotion, storytelling, and cultural fluency matter more than ever.
Cited Sources & Research:
- NielsenIQ (2023): Hispanic Media Consumption Trends
https://nielseniq.com - Kantar U.S. MONITOR (2023): Cultural Relevance in Marketing
https://kantar.com - Pew Research Center (2022): Latinos, Media, and Identity
https://pewresearch.org - ThinkNow Research (2023): How Bilingual Content Drives Hispanic Brand Trust
https://thinknow.com - Hispanic Marketing Council: State of Hispanic Media and Consumer Impact Report
https://hispanicmarketingcouncil.org
#UnlockingTheHispanicMarket #MoonfishMarketing #HispanicMarketing
#TelenovelasToTikTok
#HispanicMedia
#LatinoInfluence
#CulturalMarketing
#SpanglishContent
#BilingualMarketing
#DigitalHispanicConsumer
#LatinoCreators
#JorgeManonPodcast
#BrandCultureConnect