Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
🎙️ Episode 21: Abundancia & Aspirations – Wealth, Money, and Status in the Hispanic Mindset
What does wealth mean in the Hispanic community? It’s more than money—it’s legacy, visibility, and pride. In this episode, Jorge Mañón explores how U.S. Hispanics view abundance, financial success, and aspiration across generations.
From luxury spending and entrepreneurship to homeownership and generational wealth, discover how cultural values shape financial behavior—and how your brand can connect through trust, storytelling, and emotional relevance.
📚 Cited Sources & Research:
- Latino Donor Collaborative (2023): U.S. Latino GDP & Wealth Trends
https://latinodonorcollaborative.org - NielsenIQ (2023): Hispanic Consumer Financial Behavior Study
https://nielseniq.com - McKinsey & Company (2022): Economic State of Latinos in the U.S.
https://mckinsey.com - ThinkNow Research (2023): Wealth and Aspirational Branding in the Hispanic Market
https://thinknow.com - Stanford Latino Entrepreneurship Initiative (2023): Latino Business Ownership & Economic Impact
https://gsb.stanford.edu
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