Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 23: Crossing Borders, Building Brands -U.S. Hispanics and the Power of Binational Identity
🎙️ Episode 23: Crossing Borders, Building Brands – U.S. Hispanics and the Power of Binational Identity
Many U.S. Hispanics live a rich, binational life—balancing traditions, relationships, and consumer habits across borders. In this episode, Jorge Mañón explores how this dual identity shapes everything from shopping and media to brand trust and emotional connection.
We unpack how bicultural Hispanics travel, send remittances, follow influencers in multiple countries, and shop with heritage in mind—not just convenience. For marketers and businesses, understanding the binational mindset is the key to authentic engagement and long-term loyalty.
Tune in to discover why the Hispanic market isn’t just one audience—it’s a cultural and economic bridge between two worlds.
đź“š Cited Sources & Research
- Pew Research Center (2022) – Latino Identity and Ancestral Connection
https://www.pewresearch.org - World Bank (2024) – Remittances to Latin America and the Caribbean
https://www.worldbank.org - MMGY Travel Intelligence (2023) – U.S. Hispanic Travel Market Report
https://www.mmgyintel.com - Nielsen (2023) – Latino Media and Cross-Cultural Consumption
https://nielseniq.com - ThinkNow Research (2023) – Bicultural Influence on Hispanic Consumer Habits
https://thinknow.com - Mañón, Jorge (2023) – Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
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