Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 26: Beyond the Banco – Understanding Hispanic Attitudes Toward Banking, Credit, and Financial Trust
Why are so many Hispanic households still unbanked or underbanked in 2025? In this episode, we explore how culture, tradition, and trust shape the financial behaviors of the U.S. Hispanic community.
From cash-first habits and informal saving circles (tandas) to challenges with home and auto loan approvals, we unpack the real reasons many Hispanics navigate money differently. You’ll also hear how financial institutions can better connect by moving beyond translation and into true cultural intelligence.
Whether you're in banking, fintech, real estate, or marketing, this episode gives you the insights to build confianza and long-term loyalty.
🔍 Featuring data from:
- FDIC (2021): National Survey of Unbanked and Underbanked Households
- NAHREP (2023): State of Hispanic Homeownership Report
- Experian Automotive (2023): Ethnic Consumer Trends
- ThinkNow Research (2022): Hispanic Financial Attitudes
- UnidosUS (2023): Latino Financial Health Report
- Pew Research Center (2021): Latino Economic Mobility
- Jorge Mañón (2023): Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
🎧 Tune in and unlock what truly drives Hispanic financial decision-making.
👉 Subscribe, rate, and share with someone working to better serve the Hispanic market.
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