Unlocking the Hispanic Market Podcast
This podcast dives into business opportunities within the U.S. Hispanic market, focusing on how to connect with this influential consumer base. Hosted by Jorge Mañón, the podcast offers insights into demographics, cultural nuances, and effective marketing strategies.
If you're a business aiming to tap into this vibrant market, the podcast will provide expert advice and practical strategies to engage Hispanic consumers. Based on Jorge Mañón’s book, "Unlocking the Hispanic Market: Untapped Opportunities for Business Growth," highlights the economic power of the Hispanic population, which exceeds 65 million with a buying power of $3.2 trillion. Don't miss the chance to unlock significant growth potential!
Unlocking the Hispanic Market Podcast
Episode 29: Remit, Repeat –The Power of Remittances in the U.S. Hispanic Economy
Every year, U.S. Hispanics send billions of dollars back to Latin America, fueling families, communities, and entire national economies. In 2023 alone, remittances to the region reached a record $155 billion, with Mexico receiving over $63 billion — the majority sent from the United States.
In this episode of Unlocking the Hispanic Market, host Jorge Mañón breaks down:
🌎 The scale and impact of remittances on Latin America and the U.S. Hispanic community
💳 How financial habits at home are shaped by obligations abroad
📱 The rise of fintech disruptors transforming money transfers
🤝 How brands can connect with Hispanic consumers through trust, transparency, and cultural relevance
Remittances are more than money — they’re emotional connections that cross borders. Understanding them means understanding one of the most powerful economic and cultural forces in the Hispanic market.
Sources & Research:
- World Bank. (2024). Migration and Development Brief 38: Remittances to Latin America and the Caribbean
- Pew Research Center. (2023). Facts on Latinos in the U.S.
- Inter-American Development Bank. (2023). Remittances to Latin America and the Caribbean in 2023
- Orozco, M. (2022). The Remittance Marketplace in the Digital Age
- Mañón, Jorge. (2023). Unlocking the Hispanic Market: Untapped Opportunities for Business Growth
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